How to Use Data for Clarity in These Uncertain Times

When you sell across multiple channels it can be challenging to monitor all activity. Even if you’re looking just at the marketing perspective, platforms are unable to show the whole picture. Google Analytics will not be able to tell you what’s happening to your brand on Amazon, so it’s easy to see why most brands opt to sell on one channel or segment all the channels into individual silos.

However, all these channels are linked and if you’re unable to measure it then it makes it difficult to manage. Right now, it’s more important than ever to control your channels. We’re talking to brands that have lost 75% of their revenue overnight.

This is also becoming more reflected in the marketing spend, as we are seeing advertising costs on platforms such as Facebook, decrease to about one-tenth of its original cost two weeks ago. Brands have important decisions to make about where the customers are and the cost of enticing them to purchase, particularly for non-essential items.

---

In partnership with Glew.io, we can incorporate all your sales and marketing channels into one visual platform. This gives you instant access to key metrics such as customer acquisition costs, customer lifetime value and more, as well as automatically segmenting your customers.

We understand that it can be daunting to navigate your business at this time, so we focus on a program of adoption that allows you to go step by step dependent on what data you need to see.